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The Scented Souq is passionate about all things fragrances and scent! Our ambition and aim is to showcase the qualities and customs of the East to the world around and we stand for quality, creativity and sophistication. Most of our products demonstrate the awesomeness of the East and the Middle East, the rich historical cultural heritage, which are reminiscent of a bygone era, a bygone myth or a bygone tradition. Our core values include:
1. Producing good quality products

2. Enhancing and protecting the image and value of our brands

3. Being innovative whilst offering products that will change the way people think and feel

4. Having a sense of responsibility in the communities that we work in and represent.

5. Being high achievers: The Scented Souq aims to be a leader in niche, unique and artisan style fragrances.  
Above all, our mission and values are to be more then different, they are to go beyond expectations, with the mission is to offer bespoke products - our products will not only fulfil a purpose, it will also allow us to dream, to tell a story and to create our own myths for generations to come.